Thursday, August 14, 2008

"Oddvertising"

I thought this term was fitting after running across a post which talks to Lenovo's TV spots that are running during the Olympic Games. Odd is in if you hope to capture the attention of an audience that is on information overload day in and day out. At a thousand clicks a day, you'll see how odd with Troll, Sumo and Laser. Further down, see how far we've come in the area of print advertisement when viewing these old computer ads from back in the day.